hugel’s purpose is to create more smiles in the mirror
WE BELIEVE THAT QUALITY AND AFFORDABILITY CAN COEXIST—AND THAT EVERYONE SHOULD BE ABLE TO INVEST IN THEIR OWN
beauty journey.
beauty journey.
At Hugel, we know the medical aesthetics landscape can seem crowded and overwhelming, so we’re making it easier to incorporate our high-quality products into every beauty routine.
We believe affordable aesthetic treatments—that don't compromise the luxury experience—are the way of the future. Whether they’re exploring new treatment options or considering injectables for the first time, we’re continually looking for new ways to help our consumers navigate their unique beauty journey, and to make our top-selling facial injectables more accessible for all.
WHO IS HUGEL AESTHETICS?
Hugel Aesthetics is a joint venture between two world leaders within the aesthetics industry—South Korea's Hugel, Inc. and Austria’s Croma-Pharma GmbH. Headquartered in the US we also have offices in Canada and Australia with future operations planned for New Zealand.
We believe that high-quality aesthetic solutions are for everyone, wherever they are in their beauty journey. So our focus is on making proven aesthetic treatments more accessible for all, leveraging the excellence of K-Beauty in the international market, and becoming the global leader in medical aesthetics.
GLOBAL PRESENCE
Around the world, our trusted, high-quality facial injectables have helped millions to evolve their beauty journey in their own way.
THE FUTURE OF AESTHETICS
Developed through proprietary technology, our products are formulated for beauty enthusiasts and their evolving aesthetic needs.
Not actual product*
INNOVATION
We constantly challenge the status quo, always striving to develop and implement the newest technologies to help move the industry forward.
RESEARCH & DEVELOPMENT
We continually invest in new research to help improve our products.
MANUFACTURING
Our state-of-the-art manufacturing facilities in South Korea and Austria operate using stringent standards to ensure product quality.
HUGEL AESTHETICS PRODUCTS
Our lineup of products is designed to provide medical professionals and patients around the world with a growing portfolio of advanced treatment options.
PRODUCT
IMPORTANT SAFETY INFORMATION
Letybo*
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*Talk to your healthcare provider to learn more.
†Individual results may vary. Talk to an Aesthetic Medical Professional to determine if Saypha® is right for you.
HUGEL HIGHLIGHTS
Hugel has sold product in over 50 different countries—and now we are bringing our innovation to the world’s largest aesthetics markets.
Small Bio-Venture
2001
Hugel, Inc. is established in Seoul, South Korea
2010
Hugel, Inc. launches its first product, domestic name Botulax®, in the South Korean market
2014
Croma-Pharma, founded in 1976, makes a strategic decision to focus solely on minimally invasive aesthetics medicine
Market Leader in South Korea
2016
Botulax® becomes the market leader in South Korea and has maintained the position ever since
Market Leader in South Korea
2018
Hugel, Inc. enters South Korea's hyaluronic acid (HA) filler market with THE CHAEUM, currently one of the world’s leading HA brands
Global Player
2018
Hugel Aesthetics, a joint venture between Hugel, Inc. and Austria's Croma-Pharma GmbH, is formed to bring our high-quality aesthetics solutions to the US, Canada, Australia and New Zealand
Global Player
2020
Hugel, Inc.’s letibotulinumtoxinA formulation (export name Letybo®) is the first South Korean brand to obtain approval from China, one of the world's largest aesthetics markets
2022
Hugel Aesthetics expands its presence in Canada and Australia with the respective approvals of Letybo® (letibotulinumtoxinA for injection)* and bolsters its filler portfolio with the approval of Volume Plus
2022
Letybo® (letibotulinumtoxinA for injection) receives marketing approval in Europe
2023
*Talk to your healthcare provider to learn more.
OUR Mission
TO CREATE MORE SMILES IN THE MIRROR